1. Cynthia says:

    3-2-1 GO! Love it.

  2. Matt O'T says:

    Really great job to all involved in getting this up and running!!! We will make Reebok-Crossfit ONE the best crossfit affiliate in the world. Keep spreading the word. Back to working on my Pose running now 🙂

  3. SWEET vid, you guys!!! just wait ’till you see where you’re at in a month, 6 months, a year…

    Congrats on everything you guys have accomplished so far. STOKED to be part of it!

  4. marcy says:

    Great job Reebok Team. go get em!

  5. Ben Bergeron says:

    Could not be prouder! Great job guys!

  6. NICE Job, Guys!!! Looking forward to seeing Part II!! Keep kickin’ ass 🙂



  7. Nicci says:

    SOOO pumped for this! Thank you Reebok & CFNE for getting us moving!

  8. kevin says:

    Very cool! Nice job getting this up and running!

  9. Kyle Sela says:

    CrossFit is going to do wonders for Reebok

  10. Couchfit says:

    Reebok is going to put every affiliate out of bizness!

  11. Ben says:

    I was hoping to hear from the box owners if possible. Right now our CF site is down, server crashed but we are a real box. Just want to be contacted

  12. Don Clarkson says:

    Great video, welcome to the community!

  13. Kathleen Tullie says:

    Fantastic job to all who worked on this! We are all so lucky to have access to this and can’t wait to see the progress in 6 months..get up and go:-)

  14. Chris Dwelle says:

    Crossfit and Reebok… two great tastes that taste great together! Great job and your gym looks SICK!

  15. christyphillips says:

    Great video! And great coaching, Ben and Heather!!

  16. Bill says:

    Is this open to the public?

  17. Daigle says:

    Nice guys, I like the site….great to see it all up and running!


  18. Beau says:

    Will Reebok CF One be open to the general public?

  19. Vincent says:

    Where is this box? I can’t find any information on the site.
    And is Reebok opening more boxes in the near future? Maybe in Europe/Netherlands?
    This looks awesome!

  20. I would expect nothing less from a major corporation such as Reebok. I know this is a silly question but can someone tell me where this box is located and any future expansion plans to other major markets?

  21. Alex Porter says:

    Welcome to our world! What an amazing partnership…

  22. Walden says:

    Growth in content is outstanding. The quality of that content will be judged harshly and without mercy by the original Crossfit community.

    We are not a shoe company. We are not corporate sponsorship. We are not exposure.

    We are Crossfit.

    • Greg Jamero says:

      The original community? Who is that? This can only be good for the sport. In fact it is us who can help them succeed. They still have to be certified by the community (certs); why wouldn’t they be able to attract good coaches?

  23. Great video….WELCOME! to the community.

    Omari H. Broussard
    Blauer Tactical Systems, Inc.

  24. Dan Sell says:

    This is awesome stuff guys. I’m anxious to see what Reebok can bring to the table. CrossFit’s quickly become a GIANT, and partnering with other big names will only accelerate its evolution.. Keep up the good work all!

    Dan Sell
    CrossFit Hanover (PA)

  25. TIM Fenton says:

    Wow guys everyone looks great love the motivation 🙂 keep up the good work!

    Tim Fenton
    Cf lvl 1 trainer
    New port richey,fl.

  26. Chad Wittman says:

    Thanks for the great feedback and input. This box is located at our/Reebok’s World HQ in Canton, MA. We built it for our employees to experience the power of CrossFit, and believe me…they have. It’s been the best employee engagement and community building initiative we have ever seen, in less than 1 month we had 150 CrossFitter’s and it’s been growing ever since (only 1,000 more employees to convert!), thanks to some incredible coaching (Ben, Heather, CFHQ, and all the talented athletes we have been fortunate enough to host).

    We are in the process of expanding the same experience to other Reebok employee’s around the globe…more to come on that.

    Looking forward to learning more from the community…so don’t be shy we are honestly relying on you!

    Reebok HQ

  27. My only worry is that Reebok will be opening boxes all over the country and putting affiliate owners out of business. We invested our lives into this idea of CrossFit, there is no way we can compete with billion dollar companies. Great to have more exposure, I just hope that they don’t pull a wal-mart and put all the little guys out of business. Ben what is in the works for the future of reebok and CrossFit?

  28. Tanya Wagner says:

    Congratulations! Keep up the great work guys! Awesome box led by great people! Can’t wait to see what the future will bring. This video is the first of MANY!

    All the best!

  29. dtnkc says:

    Can’t wait to see the shoes Reebok makes for us.

  30. Frank DiMeo says:


  31. Fernando says:

    Great to see Reebok on board. FYI to all visitors from Crossfit.com this page is the affiliate page notice the “location” tab up top as well as the others. Look forward to Reebok spreading the Crossfit name!

  32. eugene goldashkin says:

    congrats, i would like to see how this one evolves, so will it ever be open to the general public?

  33. Concerned CFer says:

    just curious, whats the chance of reebok throwing these up in every city potentially turning it into a “globo gym”? Guess I’m just thinkin outside the box, and towards the future… any thought?

  34. Congrats! Excellent vid.

  35. Andrew says:

    Couldn’t me more disappointed to see Crossfit coupling with a corporation. I hope that they see the light and go back to basics. Affiliates doing what they do best!

  36. EZ says:

    Interesting that ya’ll are using the exact same website template as CrossFit Takeover. Sup with that?

  37. Erik Preston says:

    Welcome to the CrossFit Community, CF Reebok!

    Great days ahead!

    CrossFit San Elijo

  38. Garage Gym 702 says:

    Ahhh, it was just a matter of time, welcome to globo-gym world! (sigh)

  39. Jim @ the Gym says:

    How blind we’ve become. The growth of Crossfit is rooted in complexity through simplicity and now you’ve included the corporate world. CF is one of the fastest growing industries by US and now you’ve included THEM. This is a shot that will be felt all over the CF world. As soon as corporate realizes how successful this thing is they will be shutting us all down in the years to come.

    This is the beginning of the end for CF owners trying to stay afloat everywhere.

    Soon your coaches won’t even know your names. Keep pumping out the certs and making money at the top and let’s make sure to sell the name for more! You guys at the top have a responsibility to the rest of us.

    I want my money back!

  40. Nicci says:

    Heather & Ben- a big thank to both of you for getting us up and going! It’s been a pleasure and we can’t thank you enough…Dave-Welcome to Reebok and we can’t wait for you to pick up where Heather left off coaching our butts off! Merry Christmas, Blessed New Year and Happy Holidays all around! The box will be back at it Jan 3rd! In the meantime, travel WODs and a few visits to CFNE should do it! 3,2,1 GO!

  41. SANTI says:

    Welcome to the Community.

  42. Denise Thomas says:

    This is awesome! Welcome aboard, guys.

  43. Rich Zapata says:

    Nice! Welcome aboard. Now lets build a good Reebok Crossfit shoe? Inov-8 is making a killing with those 230s.

  44. Emily says:

    Really like Denise as a potential Reebok CF coach- hope we “woo” her and she stays around 🙂

  45. Nicci says:

    Denise & Austin, Thank you both so much for the visit! It was so great to have such strong athletes teaching us cleans & jerks. You should become stay here! 🙂

    Thanks again,

  46. Monique says:

    Loving CrossFit! Fell off the bus for a few months due to winter colds and travel, but back at ‘er and excited to be here. Watching the other members smoke me bc they’ve been in the box since inception – truly impressive results to witness. Never had such amazing, precise and passionate coaching before. Love that my gf’s & I can sumo deadlift high pull, snatch and power clean and jerk – awesome. Can’t wait for 3 mos from now…thank you Don, Ben, Heather, Dave, Denise, Austin, Mike, Kevin & Crew….

    Bring it!

  47. Michael Schaeffer says:

    Awesome week, recruited 2 more people from Design:
    Welcome Don (Frenchie) and Claudia!

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